BREXIT – When the going gets tough, the tough get going.

Brexit - when the going gets tough

At least that’s what seems to be the message here in the West Midlands. BBC Regional News last night confirmed the news we had been hearing all day. The formal process of the UK leaving the EU has begun, and business leaders in the region have begun to push for increased investment in road, rail […]

The role of CGI in marketing

Example CGI advert design by forty49 in Burton on Trent

A lot of the brands we work with are manufacturers and to best demonstrate what a product can do, what goes into its make-up, and its features and benefits we find we turn more and more to CGI (Computer Generated Imagery). Good photography is essential. It is part of the brand and can elevate a […]

The customer experience – are B2B marketers up to the challenge?

Customer experience is the next competitive battleground

A recent survey showed that 80% of B2B customers base their buying decision on their experience with that company. But only 16% of B2B leaders say that the customer experience they provide is as good as the best B2C experiences. B2B purchasing decisions are typically longer with many more levels and complexities in the decision […]

Good Brand Management Involves Housekeeping!

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Good brand management recognises that brands evolve over time. Its an essential process to keep your image fresh and relevant to your current and prospective customers. However, it also ensures that unplanned and rogue changes do not creep in over time. That’s why good brand management involves some housekeeping! What’s involved in brand housekeeping? Consistency […]

We all love an upgrade

Forty49 loves and upgrade

The latest mobile phone, a better seat on the plane, a new model of car, the latest tablet, even a larger skinny mocha latte. We all love an upgrade! Most of the time theyre priced pretty right too, because for a bit extra, you get a WHOLE lot more. When it comes to an upgrade […]

Photography: a real brand booster

Forty49 professional photography

Good photography is one of the strongest drivers in elevating your brand. Our vision is our strongest sense, so its going to make the most impact on us, and we are more likely to respond to it than most other forms of communication. Great images give us the information to form an opinion about a […]

Creatives: Get out more!

Forty49 creatives handbook

Struggling to get creative? Have creative block? forty49’s Client Services & Media Manager, Karen Selby shares her top tips for getting creative ideas to flow and avoiding creative brick wall: Whilst I am speaking from the experience of having been a freelance creative, the importance of some external stimulation to get the creative juices flowing […]

Why (and how) you should trust your advertising and design agency!

Forty49 client relationships

Marketing, ad and design agencies all have a vested interest in seeing that their clients are successful. This is a visual, competitive and increasingly results-driven industry, and agencies will be judged by themselves and their peers on the work that they do. They will sell themselves on that work, and will be hoping for referrals, […]

Website update?… And refresh!

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Recently, we have had a number of clients extremely puzzled by not being able to see the front end results on websites that they have had redeveloped or amended. It is more often than not because their caching system is caching content so that the site can run faster. i.e. We often hear the sentence […]

Developing membership engagement

BAMA members

Forty49 has been working closely now with the British Aerosol Manufacturers’ Association (BAMA) to build and create an interactive members forum. This facility has now gone live and is for the exclusive use of BAMA members to engage in industry topics, read bulletins, get up to date on legislation and see current events, training courses […]

Humour sells

amazon prime ad_blog

 This Amazon Prime advert is a good reminder that used in the right way, humour sells.It features a little horse who feels lonely in a field with all the big horses – luckily, his owner comes to the rescue with a clever purchase. It’s a lovely way to use an analogy to sell products online […]