Monthly Archives: August 2016

The role of CGI in marketing

Example CGI advert design by forty49 in Burton on Trent

A lot of the brands we work with are manufacturers and to best demonstrate what a product can do, what goes into its make-up, and its features and benefits we find we turn more and more to CGI (Computer Generated Imagery). Good photography is essential. It is part of the brand and can elevate a […]

The customer experience – are B2B marketers up to the challenge?

Customer experience is the next competitive battleground

A recent survey showed that 80% of B2B customers base their buying decision on their experience with that company. But only 16% of B2B leaders say that the customer experience they provide is as good as the best B2C experiences. B2B purchasing decisions are typically longer with many more levels and complexities in the decision […]