Category Archives: Customer Experience

The customer experience – are B2B marketers up to the challenge?

Customer experience is the next competitive battleground

A recent survey showed that 80% of B2B customers base their buying decision on their experience with that company. But only 16% of B2B leaders say that the customer experience they provide is as good as the best B2C experiences. B2B purchasing decisions are typically longer with many more levels and complexities in the decision […]