Tag Archives: forty49 advertising and design

The role of CGI in marketing

Example CGI advert design by forty49 in Burton on Trent

A lot of the brands we work with are manufacturers and to best demonstrate what a product can do, what goes into its make-up, and its features and benefits we find we turn more and more to CGI (Computer Generated Imagery). Good photography is essential. It is part of the brand and can elevate a […]

Photography: a real brand booster

Forty49 professional photography

Good photography is one of the strongest drivers in elevating your brand. Our vision is our strongest sense, so its going to make the most impact on us, and we are more likely to respond to it than most other forms of communication. Great images give us the information to form an opinion about a […]

Creatives: Get out more!

Forty49 creatives handbook

Struggling to get creative? Have creative block? forty49’s Client Services & Media Manager, Karen Selby shares her top tips for getting creative ideas to flow and avoiding creative brick wall: Whilst I am speaking from the experience of having been a freelance creative, the importance of some external stimulation to get the creative juices flowing […]

Why (and how) you should trust your advertising and design agency!

Forty49 client relationships

Marketing, ad and design agencies all have a vested interest in seeing that their clients are successful. This is a visual, competitive and increasingly results-driven industry, and agencies will be judged by themselves and their peers on the work that they do. They will sell themselves on that work, and will be hoping for referrals, […]

Humour sells

amazon prime ad_blog

 This Amazon Prime advert is a good reminder that used in the right way, humour sells.It features a little horse who feels lonely in a field with all the big horses – luckily, his owner comes to the rescue with a clever purchase. It’s a lovely way to use an analogy to sell products online […]

Euro football promotion success in France

Conex Banninger Euro 2016 promotion

Forty49 has been working on a Euro 2016 football promotion with the French marketing team at Conex Banninger. Aimed at the French merchants, the project consisted of 2 emailers, posters, in-box vouchers, web pages and promotional boxes. The campaign is in full swing now and the feedback very positive and the buy-in from French merchants […]

Great marketing – it’s all in the detail!

Great Marketing at Forty49

The single most important ingredient underpinning all great marketing is the brief. Getting everything in one place, having thought through the intention, the messaging, desired objective, budget, timing and logistics saves enormous amounts of time and ultimately, your budget. In other words, you’ll have better results! The benefits of marketing briefs The benefits of a […]

Why adverts work: the secret ingredient

Seat car advert "kisses"

 I’ve a fondness for this Seat advert which advertises its ability to read out your texts as you drive. You see, the same thing happened to me when driving my daughter. She had connected her phone to my Ford when a text from her boyfriend was read out loud to everyone in the car. It was […]

New marketing campaign for Brown and Holmes is now in full swing! Forty49 are covering all advertising and main stream press for the company, supporting web updates and populating their website.We are currently running Brown and Holmes’ email campaign which is already gaining good traction. Hannah Sookias from Sookias Media is also on board covering […]