Tag Archives: what is a well managed brand? forty49 brand management

Good Brand Management Involves Housekeeping!

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Good brand management recognises that brands evolve over time. Its an essential process to keep your image fresh and relevant to your current and prospective customers. However, it also ensures that unplanned and rogue changes do not creep in over time. That’s why good brand management involves some housekeeping! What’s involved in brand housekeeping? Consistency […]