BRAND POSITIONING & IDENTITY
Brand research
Brand strategy & value proposition
Creative platform
Extending the brand story
Planning & research
Design
The brief
Creating a strong value proposition that is relevant to several niche markets. Relook the branding and develop a creative platform that communicates their positioning. Marketing planning to increase brand awareness and build credibility.
The work
• Research with Hayes owners, staff and customers
• Competitor analysis
• Brand strategy
• Visual identity
Visuals
New logo graphic echoes the structural steel work with the ‘H’ becoming more of an emblem.
Design carried through to collateral and makes us of the graphic element to give some dynamism.
The creative platform shows a business of people not just buildings. Hayes have a great ‘family’ of staff and this campaign show cases that. It conveys their strengths which are listeners, design ingenuity and problem solving with a one-word campaign.
We cannot give details of the entire project online, however if you are interested in our branding services and would like to know more about this example or other work, please get in touch for a 121.
