The design of their sales pack illustrated life as a staged journey during which they will have different needs and shows how they could fulfil those goals and make the future less scary. This complemented the software that Common Sense used to help their clients plan their investments. It also gave the team a useful sales tool to help their clients reach a decision.
Emotive imagery used throughout reminds customers that their lifestyle goals are achievable, whether simple or complex.
A new visual identity reflected an open and friendly approach and was extended to the new responsive website we developed, as well as stationery that utilized emotive ‘goal’ visuals on the reverse side of the business cards.