The process of branding & brand identity defines how you stand out in a market that has a dozen other businesses just like yours. Your brand is a reflection of your customer’s experiences with your business, but how do you get people to try your product when in the longer, B2B buying process, it is highly unlikely that a supplier will be replaced overnight, let alone to someone unknown.
The reasons for choosing a particular product are often beyond price, product and availability. It suggests that branding & brand identity have a much greater influence than is seen at first.
Just the process of branding from scratch or auditing your existing brand can help you focus your business direction before you do any design work. This research stage can help you gain insights into you are offering your customers and what they feel they are getting. The branding process helps you establish what you need to achieve to inhabit that position.
You have to build from the ground up and really outline:
Who are you?
What do you offer (from the customer’s point of view)?
What makes you different?
What is your vision?
What is your positioning?
If you don’t have clear answers, neither will your customers. Businesses have many reasons to look at branding & brand identity building.
- You may be rationising your business after an initial period of organic growth
- You may have a new product or service
- You might be a start-up
One thing is sure, businesses keep evolving and so your brand identity needs to stand the test of time. Whatever the reason, the team at Forty49 will take the time to understand your business and your customers. We’ll do the right brand research and guide you through a process that will create a brand identity that will help your business grow, and will resonate for years to come.