Your brand is a reflection of your customer’s experiences with your business, but how do you stand out in a market that has a dozen other businesses like yours that are virtually like for like? And how do you get people to try your product when in the longer, B2B buying process it is highly unlikely that a supplier will be replaced overnight, let alone to someone unknown with no outstanding features.
The reasons for choosing a particular product are often beyond price, product and availability, and it suggests that branding has a much greater influence than is seen at first.
The process of branding alone can help you focus your business direction, help you see any gaps between what you think you are offering your customers and what they feel they are getting, and what you need to achieve to inhabit that position.
You have to build from the ground up and really outline:
Who are you?
What do you offer (from the customer’s point of view)?
What makes you different?
What is your vision?
What is your positioning?
If you don’t have clear answers, neither will your customers. Businesses have many reasons to look at their brand. You may be rationising your business after an initial period of organic growth, you may have a new product or service, you might be a start-up. One thing is sure, businesses keep evolving and so does your brand. Whatever the reason, the team at Forty49 will take the time to understand your business and your customers. We’ll do the research and guide you through a process that will create a brand that will help your business grow, and will resonate and influence for years to come.
Our branding services:
Information gathering (Brand audit)
Customer and internal research, market, competitors, analysis and findings
Mission statement and brand values
Routes to audience
Values & personality
Tone of voice
Visual styling and colour
Collateral for marketing – brochure, web, social media
Brand guidelines – creating consistency for your brand