Intelesense logo identity design Wolverhampton

Integrated awareness campaign

advertising
concept
design
copy
photography
CGI
Production
Media planning & buying
Intelesense logo identity design Wolverhampton

Integrated awareness campaign

advertising
concept
design
copy
photography
CGI
Production
Media planning & buying
Home/Our Work/Integrated awareness campaign

Background

We have worked with the Conex Bänninger brand since its inception in 2006 and have a good understanding of their wide range of plumbing fitting products.

Task

The campaign objective was to build awareness of the full range of products available, make them recognisable and linked to their unique benefits.
Each product has a USP so we needed a campaign that could showcase each individual range, make them distinctive from each other and communicate the USP as quickly as possible. This had to work across different media and for other international languages.

Graphic design for roller banners Burton on Trent
Counter dispenser for point of sale Burton on Trent
Advertising concept for magazine Burton on Trent

The solution

The Impact campaign concept was decided upon from 3 possible ideas. Visually, the campaign was simple and bold with the main attribute of each product condensed down to a single word, easily translatable word and a headline that communicated the central USP succinctly.

Colours were selected according to the use of the product or its sealing ring e.g. water fittings had blues, the flagship product, >B< MaxiPro used pink and so on.

This signalled a departure from Conex Bänninger’s usual advertising which incorporated the brand’s blue and green on white.

We were then asked to plan and place the campaign in specialist print media in the UK, develop exhibition graphics, POS, website, and with the help of an additional set of guidelines from us, is now used across Europe, Japan, India, Australia and the USA.

Graphic design for exhibition display Burton on Trent
Graphic design for exhibition Burton on Trent

Customer comments

The Impact campaign has proved to be eye-catching and current. Fewer elements make it a less cluttered and the design makes it distinctively ours. It has also proved to be extremely versatile, meeting the needs of our different markets and channels of communications.

The Impact campaign has proved to be eye-catching and current. Fewer elements make it a less cluttered and the design makes it distinctively ours. It has also proved to be extremely versatile, meeting the needs of our different markets and channels of communications.

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