Lowe & Fletcher, along with Euro-Locks forms the Locking Systems Division of Lowe & Fletcher Group. A traditional, family-owned, international locking business, Lowe & Fletcher felt the need to update their group and divisional corporate identities.
The task involved creating a new, clean, strong image, whilst retaining some of the traditional characteristics that are part of their heritage.

The solution
The new branding is ready for a today’s generation of business users, but the Lowe & Fletcher motif as well as the payoff line retains a nod to their traditional values.
We pared down and modernized an overly complicated logo whilst retaining recognition for existing, loyal customers. Colours were simplified, and the Lowe & Fletcher blue was intensified using an additional special colour blue in print production.

The database was designed so that a vast amount of information on each product can be shared, providing any number of combinations of product that make up a solution. This has become an invaluable tool for the sales team and the site has become a hub of product knowledge for L&F international markets, drawing them closer. Excellent navigation and good application content meant that now the user is engaged within 3 seconds.

To showcase the number of ranges available for sectors, we developed CGI generated scenarios that could showcase entire ranges of locks that you would not be able put together in a photographed scene. In addition, we designed it so that when the user clicks on a lock ‘hotspot’ on the picture, the lock type appears in a ‘pop-up’ and a further click will take you to technical details. We then utilised the stills in sector brochures that we designed later on. https://www.lowe-and-fletcher.co.uk/321_322/applications-and-industries/metal-office-furniture