Lowe & Fletcher, along with Euro-Locks forms the Locking Systems Division of Lowe & Fletcher Group. A traditional, family-owned, international locking business, Lowe & Fletcher felt the need to update their group and divisional corporate identities.
The task involved creating a new, clean, strong image, whilst retaining some of the traditional characteristics that are part of their heritage.
The new branding is ready for a today’s generation of business users, but the Lowe & Fletcher motif as well as the payoff line retains a nod to their traditional values.
We pared down and modernized an overly complicated logo whilst retaining recognition for existing, loyal customers. Colours were simplified, and the Lowe & Fletcher blue was intensified using an additional special colour blue in print production.