Lowe Fletccher logo identity design Wendsbury

Identity update & website

Branding & website
Lowe Fletccher logo identity design Wendsbury

Identity update & website

Branding & website
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Identity update task

Lowe & Fletcher, along with Euro-Locks forms the Locking Systems Division of Lowe & Fletcher Group. A traditional, family-owned, international locking business, Lowe & Fletcher felt the need to update their group and divisional corporate identities.
The task involved creating a new, clean, strong image, whilst retaining some of the traditional characteristics that are part of their heritage.

The solution
The new branding is ready for a today’s generation of business users, but the Lowe & Fletcher motif as well as the payoff line retains a nod to their traditional values.
We pared down and modernized an overly complicated logo whilst retaining recognition for existing, loyal customers. Colours were simplified, and the Lowe & Fletcher blue was intensified using an additional special colour blue in print production.

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New website

L&F needed a catalogue website for a multitude of product ranges and variations. Essentially an eCommerce website without the purchase capability but rather a vehicle of quick engagement from the site to the sales team.

Another objective was to create awareness of different products available for different sectors, as well as showcase extensive product knowledge and different types of content.

The solution

The database was designed so that a vast amount of information on each product can be shared, providing any number of combinations of product that make up a solution. This has become an invaluable tool for the sales team and the site has become a hub of product knowledge for L&F international markets, drawing them closer. Excellent navigation and good application content meant that now the user is engaged within 3 seconds.

To showcase the number of ranges available for sectors, we developed CGI generated scenarios that could showcase entire ranges of locks that you would not be able put together in a photographed scene. In addition, we designed it so that when the user clicks on a lock ‘hotspot’ on the picture, the lock type appears in a ‘pop-up’ and a further click will take you to technical details. We then utilised the stills in sector brochures that we designed later on. https://www.lowe-and-fletcher.co.uk/321_322/applications-and-industries/metal-office-furniture

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Customer comments

Since joining Lowe & Fletcher I have worked with Richard, Mark and the team at Forty49 on a wide and varied mix of design, video and web projects. They have helped develop a style and consistency of creative that was missing across group marketing, with colleagues and customers alike now commenting how professional and contemporary the marketing assets are.

Richard, Mark and the team are very easy to work with and I consider them to be an extension of our marketing team. They understand the business and what we’re trying to achieve and always deliver outstanding results, on time and on budget. I look forward to our continued working partnership and what we can achieve next!

Since joining Lowe & Fletcher I have worked with Richard, Mark and the team at Forty49 on a wide and varied mix of design, video and web projects. They have helped develop a style and consistency of creative that was missing across group marketing, with colleagues and customers alike now commenting how professional and contemporary the marketing assets are.

Richard, Mark and the team are very easy to work with and I consider them to be an extension of our marketing team. They understand the business and what we’re trying to achieve and always deliver outstanding results, on time and on budget. I look forward to our continued working partnership and what we can achieve next!

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