Conex Banninger logo identity design birmingham

BRAND POSITIONING & IDENTITY

Brand research
Brand strategy & value proposition
Print
Creative platform
Conex Banninger logo identity design birmingham

Extending the brand story

Planning & research
Design
Print
Home/Our Work/Brand positioning & identity

The brief

Creating a strong value proposition that is relevant to several niche markets. Relook the branding and develop a creative platform that communicates their positioning. Marketing planning to increase brand awareness and build credibility.

The work

• Research with Hayes owners, staff and customers

• Competitor analysis

• Brand strategy

• Visual identity

Visuals

 

New logo graphic echoes the structural steel work with the ‘H’ becoming more of an emblem.

Box design for brochure Burton on Trent
Box design for brochure Burton on Trent
Portraite for prochure design Burton on Trent
Portraite for prochure design Burton on Trent

Design carried through to collateral and makes us of the graphic element to give some dynamism.

The creative platform shows a business of people not just buildings. Hayes have a great ‘family’ of staff and this campaign show cases that. It conveys their strengths which are listeners, design ingenuity and problem solving with a one-word campaign.

Box and book design for printing Burton on Trent
Box and book design for printing Burton on Trent
Box and book design for printing Burton on Trent
Box and book design for printing Burton on Trent
Box and book design for printing Burton on Trent

We cannot give details of the entire project online, however if you are interested in our branding services and would like to know more about this example or other work, please get in touch for a 121.

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