Latest thoughts and doings
Why creativity is so important in marketing
Achieving stand out in a competitive market. Whilst we are devising and planning communications strategies and talking about budgets, channels and ROIs it [...]
Short term wins vs long term brand building
We’d all like to get some quick wins from our marketing efforts, but what any budding entrepreneur must know is that by nature, marketing is about [...]
Why you should pay up for good design
Over time, we have noticed that the full value of good design or the creative elements of a campaign are not always given their due. As with [...]
Are you happy with your B2B content marketing strategy?
At Forty 49 we work with quite a few manufacturers, building solutions businesses and other specialist B2B services for whom content marketing can be quite a challenge. [...]
Getting the most out of your B2B exhibition
Last week we swapped places with our clients. Instead of helping them to get ready for an exhibition, it was us showing what we can do [...]
BRAND VISUAL AUDIT: Are your customers getting a consistent experience with your brand?
A brand visual audit assesses what your brand is communicating and how it is being seen across different channels and media. We quite often see brand [...]