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There’s more to marketing copy than meets the eye.

By |February 4th, 2021|Categories: Copy writing, marketing, Marketing for manufacturers, Uncategorized|Tags: , , , , , , , |

Copywriting for marketing takes on many forms. It informs, instils trust, motivates, convinces, educates, triggers action and even enchants but to do that successfully, it’s important [...]

As we let out some of the breath we have collectively held since the virus made itself known, marketers are now looking at a future of likely economic recession, uncertainty from customers and restrictions on how we work together in the future.

By |October 7th, 2020|Categories: Branding, News|Tags: , , |

Advertising budgets have been dramatically cut as is often the case when cost-savings need to be made in an organisation. *65% of marketers anticipate a decrease [...]

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