Latest thoughts and doings
Why your agency needs a creative brief
This time, ‘Marketing made simple’ is focusing on making a marketing task more efficient and cost effective rather than unravelling marketing terminology. Two parts of the creative [...]
Simply Integrated marketing
The second in our Marketing-made-simple series is unravelling what is meant by ‘Integrated Marketing’. Integrated marketing is not new, and you might have seen this description [...]
Simply Content Marketing
There’s a lot of jargon in marketing, added to which, tactics that have been around for ages are now called different things. To be fair, this [...]
Do small businesses need branding?
If you’re a small business, you might feel that branding is something that bigger companies do. The temptation is to focus on marketing tactics that are [...]
There’s more to marketing copy than meets the eye.
Copywriting for marketing takes on many forms. It informs, instils trust, motivates, convinces, educates, triggers action and even enchants but to do that successfully, it’s important [...]
Are you working from bed?
Did any of you see the article in the Guardian yesterday about the above? It really caught my eye as although it was related to Covid [...]